For law firms, the Internet is a powerful tool for finding solicitors and other qualified legal professionals, educating visitors about the firm's services and converting them into clients. For consumers, the Internet simplifies legal research and the process of finding a solicitor.
FindLaw helps law firms use the Internet to connect with better qualified clients. We create websites and other online marketing strategies that combine technological expertise with our deep knowledge of the legal industry. Our Web specialists and local consultants provide the service and innovative solutions to make every law firm stand out from the crowd, converting the Internet into effective client-development tools for solicitors.
FindLaw's complete menu of Web-based solicitor and lawyer marketing solutions includes search engine optimization expertise, website design, and custom content.
Visibility, Design & Content
- There are two ways new clients will find you on the Internet. Via online directories or via Internet search engines such as Google, Yahoo!, MSN, and others.
- Legal website design is crucial to communicating the right messages. An easy-to-use site with a strong, unique personality can instantly set your law firm apart.
- The fast-rising popularity of the Internet as a tool for solicitors and legal prospects alike is an opportunity - and a challenge - for your law firm.
- To achieve online marketing and client-development objectives, and maximize your law firm's return on its Internet investment, it is critical to launch and maintain a well-balanced Internet presence.
- Hybrid websites that combine award-winning website design with a robust client-intake solution is a unique client development tool.
- FindLaw.co.uk has been developed with a user-friendly look and innovative new opportunities to engage legal consumers in your local market.
FindLaw's model for designing and delivering Web-based solutions focuses on three components of effective online marketing: visibility, design, and content.
This simple, innovative approach to online marketing delivers tangible results by:
- Bringing potential clients to your website through increased visibility
- Creating a positive impression of your firm (via design strategies) to keep prospects engaged
- Delivering pertinent information about your firm via compelling content
Once you have a firm website - here's how to get noticed.
A successful website appeals to the right people at the right time. FindLaw uses a wide range of search engine optimization products - each geared to put your site in front of more potential clients as they search for your type of legal help in your geographic and practice areas. High visibility means that targeted traffic is directed to your site.
You only have a few seconds to capture a visitor's attention - and the proper design ensures you do more than just look good.
Effective site design components will give your visitors a positive first impression of your firm. Similar to your office reception area, a well-designed website conveys your unique professional image to potential clients. Each website we design is carefully constructed and engineered, leveraging our years of Web design and legal industry experience. FindLaw's design strategy combines your business content and ideas with our expertise in navigational structure and site optimization.
The result is a website that represents your firm well - and reaches your target audience.
Fresh and relevant content provided just for you.
Once potential clients arrive at your website, the content must win them over and move them to make contact . FindLaw provides compelling content that will give your firm a commanding Internet presence.
In addition to showcasing your firm's talents, successes, and expertise to new and existing clients alike, well-developed content also enhances site visibility. Typically, websites with relevant, frequently updated content are ranked higher by search engines, further increasing your chances of being seen by potential clients.
Products and Services
Legal Websites - Custom and templates
FirmSite gives you a dynamic Web presence and a real return on investment. FirmSite delivers a unique combination of dynamic design, compelling content and targeted traffic from prospective clients.
Deliver more value to your clients and prospects by adding fresh, professionally written content to your FirmSite. Content Builders can help your FirmSite position higher in search engine results, encourage visitors to spend more time at your site, and generate visitor loyalty. Topical content establishes your firm's expertise in specific fields, with material available in a wide selection of consumer and business topics.
Search Engine Marketing (SEM)
Consider how you typically browse the Internet for information in other aspects of your life or job. Likewise, search engines provide your potential clients with a results list of potential legal advice. Shouldn't you be on the list?
Our trained case handlers speak to each new client enquiry to ensure that we only pass on those clients that have a genuine need for legal services. This saves solicitors significant time - clients with no budget or situations where the case is not suitable for a no-win-no-fee arrangement are referred to free information sources, not to our solicitor clients.
FindLaw provides robust, full-featured, and dependable e-mail services. You get all the features your firm needs to communicate effectively and reliably with clients and colleagues, plus the tools and technology to set up and manage your accounts effectively.
Keeping track of how many contacts your law firm receives, including if they originated via phone or e-mail, was a time consuming task until now. With Activity Tracker, you'll have 24/7 access to reports that make tracking client acquisition from your FindLaw products a simple task. Activity Tracker enables you to see how and when potential clients are contacting you through unique trackable phone numbers and contact forms on your FindLaw products.
For additional information, please contact:
Solicitor Marketing Information
Phone: 0207 393 7330