Product packaging can be an important way of adding value to your product. Good packaging can:
- protect and preserve the product during transportation
- make the product attractive and easy to use
- sell the product by making it stand out from its rivals
- reduce the impact of the packaging on the environment - see the page in this guide on packaging and the environment
- be cost effective
Product packaging can come in many forms, from bags and boxes to tins and bottles. The most suitable packaging for your product will depend on what you are selling and how it is transported and stored.
Once you have decided which type of packaging is most suitable for your product you can concentrate on its design. Your design should communicate the main benefits of your product and encourage people to buy your product rather than that of your competitors. You can read further information on packaging design on the Design Council website - Opens in a new window.
Ideally your packaging should reinforce the brand image of your company or product. This can be done through the use of colour, shape, logos, illustrations or slogans. See our guide on branding: the basics.
You should also consider how you can reduce the environmental impact of your packaging during the design stage. For example, it may be possible to substitute a plastic tray that cannot be recycled for a cardboard tray that can be recycled. See the page in this guide on packaging and the environment.
Unless you have experience in this field it is probably worth getting expert help. You can find a designer on the British Design Innovation (BDI) website - Opens in a new window.
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